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Online sports psychologists increased their conversions by 4431% in 5 months
This sports and performance psychology team was doing powerful work, helping athletes and coaches stay calm, confident, and focused when it mattered most. But online, their message wasn’t clicking. So we built ads that spoke straight to their audience.
Condor Performance is an international team of sport and performance psychologists helping athletes, coaches, and performers strengthen their mental game. They help people train their minds the same way they train their bodies.
Since 2005, they’ve delivered personalised mental skills training, from managing nerves to building confidence, with sessions running online. The best part is their results stick; people don’t just feel better in sessions, they perform better in real life.
Their marketing was stuck on the sidelines
They had been running Google Ads for years, but the account told a different story. Their targeting and spend were going into just two keywords.
Most of their business was still coming in through organic search and word of mouth, not from their ads, which meant they were probably leaving a lot of money on the table.
Conversion tracking was patchy too, so it was hard to know which clicks were leading to real conversion value and which ones were just burning budget.
We could see the demand was there and the service was strong. We knew we needed to fix their setup with a Google Ads specialist approach that would help fill their sales team’s calendar.
Here’s what we did
Once we we went through a full Google Ads audit, the plan became clear. We cleaned up the structure, set up proper conversion tracking, and rebuilt the campaigns so their budget focused on the searches most likely to turn into real enquiries.
Rebuild the pages that do the selling
We started with the landing pages. Clean layouts, clearer messaging and simple calls to action so visitors knew exactly what the service was and how to book. The goal was to turn more clicks into real enquiries before touching the ad account.
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Give the ads and tracking a clean slate
Next, we rebuilt their campaigns from scratch and lined everything up with their core services. We set up proper conversion tracking so every form filled was finally counted, not guessed, so they could finally see what they were really paying for in Google Ads.
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Dial in conversions with ongoing optimisation
From there, it was all about fine tuning. We reviewed search terms regularly, refined the keyword list, and shifted spend toward what kept bringing in the best enquiries. Step by step, that focus helped push conversions up while keeping costs under control.
And now, the results
In just 5 months, this sports and performance psychology practice turned things around.
Their Google Ads started pulling in serious opportunities, building more than $300K in qualified pipeline from people ready to book, not just browse.
Behind the scenes, conversions jumped by 4,431%. The same team, same services, but a tidal wave of the right clients finally finding them at the right moment.
And it didn’t come with a bigger ad bill. Cost per conversion dropped by 94%, and leads became 16x cheaper. And they did this with a $100 daily budget.
Instead of overpaying for maybe-later clicks, they were investing a fraction of the cost to bring in ready-to-talk prospects and keep their calendar full.
Josiah always provides invaluable advice and strategic guidance and helps me implement that advice.
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Scale your practice with a psychologist marketing agency
You might be managing your own ads, website, and content between sessions. It works for now, but it is not built to scale.
Our psychologist marketing agency can test, track, and refine so your budget goes into the channels that actually bring in committed clients.
Let’s take the marketing off your plate so you can focus on the work you are actually best at. Book a time and let’s map out the next steps.
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