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IMMIGRATION LAW FIRM MARKETING AGENCY THAT GETS RESULTS
Immigration law firm drives $55k in revenue and 4x Google Ads ROAS
They were guiding clients through visas but hard to find on Google. Their site wasn’t helping and their ads weren’t converting. We rebuilt their online presence around what people search. Now they’re getting found, getting calls and seeing growth they can measure.
An immigration law firm in Sydney that helps people move, work and settle in Australia. They handle the tricky parts of visas and migration so clients can focus on building a new chapter of their life. Before working with us, they were running a basic Wix website and had Google Ads running quietly in the background. They were busy helping clients, but their online presence wasn’t built to keep up.
They had traffic, but not the right kind
When they came to us, they were barely visible online. Their website was simple and didn’t show their expertise, so most visitors left without reaching out. They were running one broad Google Ads campaign, but most clicks weren’t from the clients they wanted. That made it hard to justify the spend because they couldn’t see what was working.
They also had no tracking in place, so there was no way to tell which calls or forms came from which channel. Without that clarity, marketing felt like guesswork. They wanted to grow their corporate and employer focused immigration work, but their online setup wasn’t built for it. It was attracting general enquiries instead of the matters they were aiming for.
They needed a system that brought in better clients and showed them which parts were actually driving results.
Before working with us
So here’s what we did
Before diving into any technical work, we stepped back and ran a full marketing audit.
It’s easy to jump straight into ads or a website redesign, but without knowing what’s actually holding things back, you end up fixing the wrong problem.
The audit covered everything: the website, the ads, the analytics, and how enquiries were handled once they came in. It showed us what was working, what wasn’t, and what people searching for help actually cared about.
From there, we built a plan around clarity and control, making sure every part of their online setup worked together to attract the right enquiries and highlight why they’re a trusted choice.
Step 1: We improved the website experience
Their old site looked simple, but it wasn’t helping stressed visitors find what they needed. We rebuilt each page around how people naturally search for immigration help, with clearer navigation and fewer distractions. Reducing cognitive overload kept people from freezing or leaving when the page felt too busy. We also created focused visa pages with researched keywords and headlines that matched real search terms. This made the site easier to use and gave search engines clearer signals about relevance.
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Step 2: We rebuilt their Google Ads from scratch
Their old setup was one broad campaign trying to cover everything, which meant the ads felt generic and attracted the wrong clicks. We rebuilt the structure into separate campaigns for each visa type so every ad matched the exact language people were searching for. We removed wide, general keywords and focused on high intent terms that showed someone was ready to take action. We also wrote ad copy that built clarity and trust, which matters more than urgency when people are choosing a lawyer. This shift made their ads more relevant, more efficient and far better at attracting the right clients.
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Step 3: We added tracking that showed real results
Before we stepped in, they had no clear way to see which marketing efforts were bringing in real enquiries. We set up tracking for phone calls, form submissions and important page actions so every lead could be traced back to its source. This gave them clarity on which parts of their marketing were working instead of relying on assumptions. Seeing real data eased the hesitation around investing in ads because decisions were based on proof, not guesswork. It also highlighted where to focus so their budget worked harder.
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Step 4: We aligned things with their new brand
When they changed their firm name and broadened their services, we updated more than just colours and logos. We refreshed the content to reflect a wider immigration scope and added suburb based SEO pages to help them show up in more local searches. Once they were ready for Zoom consults, we supported their expansion into Melbourne with new targeted pages. By then, their SEO, ads and tracking were fully connected, which made their growth structured, predictable and easier to scale.
And now, the results
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