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LOCAL SEO & ADS STRATEGY POWERS BUSINESS GROWTH
Fence company generates $102K in value and 366% more clicks
Their online presence transformed from static to scalable. With a full site rebuild, keyword-driven SEO, and refined Google Ads campaigns, Mr. Fence It achieved $102K in conversion value, 76% more leads, and stronger visibility across local searches.
Mr. Fence It is a Lafayette-based fence contractor known for dependable service, craftsmanship, and genuine care for local families and businesses. The team takes pride in doing the job right the first time, whether handling a small backyard repair or a large commercial installation.
Beyond building fences, they focus on clarity, communication, and reliability. Their commitment to quality extends from every project to every relationship, creating spaces that feel secure, private, and welcoming.
They needed more than word of mouth
Before working with us, Mr. Fence It was in a familiar spot… steady jobs, good reputation, but limited growth. Most of their leads came from referrals, which worked for a while but capped their reach.
Their website wasn’t pulling in local search traffic. It wasn’t aligned with what people were actually typing into Google, so they showed up for broad searches instead of high-intent ones that drive calls and quotes.
Their ads had the same issue. Campaigns mixed locations and services, bringing clicks but few real inquiries. The spend was there, but the return wasn’t.
They didn’t need more noise. They needed a system that connected effort to results.
Here’s what we did
We started by slowing down to see the full picture. The issue wasn’t one big problem but a mix of small leaks across their website, SEO, and ads. Each channel was doing something—but not working together. Our goal was to make every click count and connect intent with action.
Rebuilt the site around real search intent
We transformed their website from a static brochure into a conversion-ready engine. Each fence type got its own installation and repair page, built around how people actually search online. Clear copy, structured layouts, and focused calls to action made it easier for visitors to find what they needed and reach out right away.
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Defined the ad structure for precision
Their old campaigns mixed everything under one roof. We split them into clear ad groups by service and location, matching every ad to its most relevant page. This cut wasted spend and sent traffic that was ready to book. Ad copy focused on what mattered most: security, timing, and trust. This shift boosted engagement fast.
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Expanded reach with layered campaigns
Once the core system worked, we scaled smart. Brand campaigns protected their name, Competitor ads captured nearby interest, and General Service and Performance Max campaigns widened awareness. Together, these built steady visibility and predictable lead flow while keeping costs efficient.
And now, the results
After the rebuild and campaign updates, the numbers told a clear story. Website clicks grew from 88 to 410, a 366% increase, while impressions nearly doubled to 36.6K.
More people were finding Mr. Fence It online through searches that actually matched their intent. Those visitors were local homeowners ready to get quotes and start projects.
Their Google Ads followed the same upward trend. From March 2024 to November 2025, campaigns generated 495 conversions and more than $102K in total value, showing that the system was bringing in real business.
CTR climbed steadily too, hitting 17% on brand ads and nearly 10% on service campaigns. Each ad reached people who were already interested, not just passing by.
Even with more reach and higher value, costs stayed efficient. The average CPC held around $5.90, proving every click was being used well.
With stronger visibility, reliable leads, and data that backs every decision, Mr. Fence It now has a digital foundation built for steady, confident growth.
We're proud of the work we do — and it shows
We’ve been lucky enough to get some industry recognition for our work. It’s a big deal for us, and it shows that we’re serious about delivering amazing results for you.
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